Selling Your Home

You’ve Decided to Sell Your Home. Now What

Our job is to expose your property to as many buyers as possible, attract offers, and help you negotiate a deal as smoothly as possible. Our location in a 4-season vacation area, where tourists ebb and flow throughout the year, means your local real estate agency has to do more than the average Realtor®. Marketing efforts need to be far-reaching, and appeal to regional, national and global markets to get your property the attention it deserves.

We strive to make sure our reach goes far beyond just listing it in the MLS. We are constantly searching for more ways to get your property seen by as many eyes in as many venues as possible, and to keep you educated on all aspects of that process. Here are some of the ways:


1) Up to Date Market Statistics

It is very important to know what the market is doing both over all, and for specific categories like Single Family Homes vs. Condos. That way you not only will get an idea of what your home is worth, but what is happening with all of the homes in your area. The closer your list price is to the true market value of your home, the better the offers will be. Pricing your home correctly when it first comes onto the market will increase the traffic on your listing. You need to know what is happening in the marketplace in order to do that. We keep you informed with a monthly analysis of the previous month’s statistics, and also make sure that we send you listings in your neighborhood that have just sold or just come onto the market so you can stay informed and therefore, competitive.

2) Pro-Active Marketing for Your Home

Rather than just wait for the phone to ring, we reach buyers with aggressive prospecting methods that can include the following activities ... agent tours … broker caravans ... target mailings ... calls … e-mails to top producers, our buyers and ... marketing on the internet. Our Virtual Tours are posted on Yahoo!,,, Google,,, and many other websites!

3) Determine the Right Price to Make Your Home a Hot Property”

This is a most critical step. We’ll review market demand, nearby competition, recent sales, and many other variables that can affect your home’s value. You’ll get a detailed look at what’s going on in your local home sales market and our input on the best pricing strategy to get you the most money in the shortest possible time. You need an expert in the real estate market. You need the kind of experienced professional services we offer. This is our Maximum Home Value Audit!

4) Make Simple, Low Cost Changes to Increase the Salability

Rely on us to be direct when advising you on what should be done when putting your home on the market. We’ll let you know how your home looks from a buyer’s point of view & what cost effective repairs will make your home “show ready” by staging it properly! We’ve invested in a design service for staging your home to really make it sparkle to prospective buyers. We even pay for it! This way you have a professional do it.

5) Negotiate Only With Qualified Buyers

We interview buyers to be sure they’re ready, willing and able purchasers so you don’t wind up wasting time and money. Buyers need answers to countless technical questions — financing, payment, insurance, title clearance, and how to improve or repair your home to suit their needs. We supply them with our Preferred Vendor List and as your Realtor we have the professionals available to make it easy for qualified buyers to purchase your home.

6) Excite Other Realtors

We know which agents have clients interested in your home through the Prospect Match tool in the MLS. We also do an E-Flyer to all the KW Lakes & Mountains agents when we list a NEW home. So the top agents get the listing first, HOT off the press and we promote your home to them!
We’ll give your home the widest market exposure possible with the most powerful real estate marketing tools available today. Your home will appear on the Northern New England Real Estate Network (MLS) so that all Realtors in the state of NH, and parts of Vermont and Maine get the information about your home instantly. Of course the internet (Yahoo,,, CraigsList, HotPads, facebook, YouTube, With your authorization, we’ll also install a MLS approved lockbox to increase showings by cooperating agents. “Easy 2 Show Easy 2 Sell”

7) Protect You by Documenting All Calls and Letters

We’re organized and computerized, which means that we anticipate and handle the hundreds of details needing special care to successfully sell your home. Our careful record keeping means a smooth transaction with as much legal protection as possible for you.

8) Let You Know Exactly What’s Going On With Buyer Showings

We keep you up to date by phone calls, letters and emails. We follow up on all showings by cooperating agents with our feedback email system, and phone calls so you know what agents and buyers are thinking about your home, and represent you at the presentation of all offers. Most importantly, we’ll negotiate forcefully on your behalf to get you the highest possible price, not try to make you take the first offer that comes to the table. Upon acceptance, we’ll coordinate with the cooperating agents, lender, appraiser, inspectors, and title company, and of course, handle any complications that can occur through the escrow process so that you get the most important thing of all ...your settlement check on time!